Mythradon Marketing¶
Mythradon Marketing is a robust multi-channel campaign marketing solution that is built upon industry best practices. It offers a comprehensive set of tools and features to execute effective marketing campaigns across multiple channels. With Mythradon Marketing, you can leverage proven strategies and techniques to maximise the impact of your marketing efforts and drive meaningful results for your business.
You can't sell anything if you can't tell anything.
** Beth Comstock **
Mythradon Marketing allows you to create, manage, execute and track various types of marketing campaigns, such as:
- Personalised mass email
- Newsletters emails
- Targeted automated drip campaigns
- Web, radio, television and traditional mail
- Trade shows and other events.
At the core of Mythradon Marketing is a single data repository that captures and stores all customer, partner and employee interactions across all channels. This provides marketers with a complete view of the customer, and also enables the ability to drive marketing campaigns to any customer through any channel based on a complete customer profile.
Mythradon Marketing includes functionality for a variety of marketing resource management processes such as:
- Defining campaign goals, objectives and target audience.
- Campaign planning and budgeting.
- Robust segmentation and target list management capabilities, allowing marketers to optimise their selection of prospects for each campaign.
- Functionality to create multi-stage / drip and event-triggered campaigns.
Please refer to these guides to learn how to use different features of Mythradon Marketing:
Define & Segment your Target Audience¶
Create and manage Target and Exclusion Lists from:
- Accounts
- Contact
- Leads
- Users
Mythradon Marketing supports using one or many Target and Exclusion Lists for every campaign. These same lists can be reused across many campaigns.
With Mythradon Marketing you can create Email Templates that are personalised based on any Account, Contact, Lead or User information.
Dashboards and reports help you see how campaigns are performing. Which ones are generating leads and opportunities that are turning into real revenue.
Our Campaign Log helps you to understand which emails are being:
- Delivered
- Bounced (not delivered)
- Opened
- Links clicked
- Who opted out
Automate with Drip Marketing Campaigns¶
Designing Drip Marketing Campaigns allows you to implement a communications strategy that sends, or “drips”, personalised emails to customers or prospects over time as their interactions and behaviours with your company build on their lead score.
Please refer to Mass Email for more details.