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Web to Lead

Overview

Web to Lead is the process of capturing visitor information from a website form and automatically creating a new Lead record in Mythradon.

With Mythradon, you can easily create a Lead Capture API Entry Point and integrate it into your website. When visitors submit their contact details and business interests through your form, the information is securely sent to Mythradon, where it is stored as a new Lead for your team to follow up.

A standard Web to Lead process typically includes:

  • Creating a Lead Capture API Entry Point
  • Embedding a Lead Capture Web Form on your website
  • Managing and converting incoming Leads

Create a Lead Capture API Entry Point

Mythradon allows you to generate a secure API Entry Point that can be used in external websites or applications to create new leads.

This Entry Point can be called from any platform capable of making HTTP requests, including server-side applications or browser-based JavaScript.

For detailed setup instructions, see Lead Capture API Entry Point.

Build a Lead Capture Web Form

You can integrate Lead Capture Forms into virtually any website platform, including WordPress, Shopify, Wix, Squarespace, and others.

Many Content Management Systems (CMS) only allow client-side code (HTML, CSS, and JavaScript). The Mythradon Lead Capture API is flexible and can be used with:

  • Server-side code in any modern programming language (e.g. PHP, Python, Node.js)
  • Client-side JavaScript using tools like jquery or XMLHttpRequest

If your CMS restricts access to server-side code, you can still capture leads using our Web-to-Lead Sample Form, which demonstrates how to submit data directly to the API from the client side.

Convert Your Leads

Once leads are created in Mythradon, your sales team can manage and nurture them through the sales process. Leads can be qualified and converted into Opportunities when appropriate.

To learn how to convert a lead, see Converting Leads.

See also